Innovation by Request
ALBERTA VETERINARY LABORATORIES
What do you do when someone knocks on your door and asks for help building a new company to take on the global pharmaceutical corporations that dominate the industry.
They knew they had a great product to start with but they obviously weren’t resourced like the competition.
We thought it was the perfect opportunity to demonstrate the power of a brand.
We started by defining a brand position
The core value of the company was listening to veterinary professionals and bringing them solutions to the challenges they requested:
Next was the Name
It needed to affirm the company’s commitment to delivering solutions to veterinarians:
We had to get the word out
Product trade dress was designed along with marketing materials, ads and a website.
Three Years Later
Solvet is successfully competing with the giant pharmaceutical companies.