BASF Knowledge Harvest

Starting in 2014, ON has helped BASF AgSolutions create and host an annual educational event series called "Knowledge Harvest". The events are designed to share new ideas and perspectives with BASF growers & retailers. Over 4,000 growers and retailers from both Western and Eastern Canada have attended the events to date.

  • Event theme, creative & collateral
  • Key note speaker research & coordination
  • Media advisories & news releases
  • Venue booking & event set-up
  • Registration management
  • AV design & co-ordination
  • Video production
  • Media interviews
  • Social media monitoring
Event graphics, live plant demos and AV presentations were developed for the main room and stage. Previous years have seen the addition of 3-4 themed breakout rooms.
2017 saw Camrose AB, Portage La Prairie MB, Swift Current SK and Yorkton SK as the locations for the Knowledge Harvest Events. Portable display graphics and event decor were employed with maximum flexibility at minimal cost.
Immersive room set-ups included video presentations, sound and lighting effects as well as live demonstrations.
We know farmers tweet. So we created event hashtags and interacted with the attendees through social media. The results generated buzz for the next location as well as providing lift in overall awareness.
1,211,418 Social Media Interactions


Pre-planned public relations and media engagement generated both national and local interest in the events. It also provided an opportunity for BASF to reinforce seasonal and strategic messaging through the media.
90,820,043 total potential reach of all media advisories


It's the people - CB Farming is a calling - CD I like the challenge - JH There's no better industry in the world - MK Family farming rocks! - DR I was born to do this - ET I love to farm and I like to farm. It's that simple! - JH

"One of the best chem company meetings I’ve attended."

"Thanks. Awesome show. Good flow. Great guest speakers."

"I was very impressed with the setup and caliber of presentations."

"So far, Knowledge Harvest has smashed all our expectations."

Kate McMaster
Marketing Engagement Manager, BASF Canada