Bio U

Bio U

When BASF Canada acquired a new biological treatment portfolio, it gained a highly technical product line that many of its sales force did not understand. 

We developed Bio U: a video series under the banner of a fictional university. It used a captured illustration format and professional narrator to convey complex information in a way that was concise, fun and easy-to-follow.

The training has proven so successful it has been requested for BASF sales forces in the United States, Australia and Germany.