As industry veterans, we know how to help clients breathe new life into their trade show presence. So when BASF Canada’s agriculture division wanted a fresh approach, they came to us. Growers were already very familiar with BASF, but with new product innovations on the horizon, it was important to position BASF as an innovative, forward-thinking leader in the agriculture industry.
Building excitement at the booth requires a crowd. We achieved this by using technology to communicate key messages in a way that would engage visitors. The atmosphere was energetic. An interactive video game for X Box Kinect was developed to teach the next generation of growers about weed and disease management in a new way. And, if that weren’t enough, ON capitalized on the touchscreen technology of smartphones to host decision tree-style content on large touchscreen units at the booth.
The results of our work have been very exciting. Year over year, the brand’s trade show interaction has exceeded expectations, with 2013’s trade show season seeing the highest traffic at the booth. In fact, there were actually line-ups to play the Field Frenzy. It also provided BASF BRs with ample opportunities to approach those waiting in line to educate them on new products coming to market from BASF. And it wasn’t just with those who knew the BASF brand. New interactions with non-BASF customers have grown leaps and bounds. Following the shows, the brand also saw increased visits to its You Tube channel as well as increased interactions with its Twitter handle.