One of my bucket list items is to swim with a Great White Shark... seriously. At ON, I bring a different perspective. I love helping clients think outside the box, challenging themselves and the brand.twitteremail
Get to know
What part of pop culture do you wish would just go away?
The Kardashians. All of them. Being famous for being famous shouldn’t be a thing—ever.
What single piece of technology makes your life easier?
Cruise control! I love to drive but have a bit of a lead foot, and my cruise control has likely prevented many a ticket.
If you could live in any period of history, when would it be?
The ’60’s! The best time for music by far with rockers like the Rolling Stones, Bob Dylan and CCR; soul singers like Otis Redding, Marvin Gaye and Aretha (RESPECT!); and other favourite talents like Bob Marley and the Wailers.
My favourite thing to do in the summer/winter is...
In the summer, I like to paddle across a lake and camp out with the bare necessities. In the winter I like to hibernate! My appendages don’t retain heat, so I turn into a popsicle quite easily.
The thing that annoys me the most is...
People who drive and shouldn’t have a license.
The ad campaign I wish I'd thought of is...
Corona’s “Find your Beach” campaign. They built it off such a simple insight—that everyone loves a beach, or at least putting themselves in that beach mindset. Then, they executed it in so many different and amazing ways... the obvious TV spots, a beach channel on Rogers, and unique out-of-home materials including my favourite, a subway ad with all stops replaced with the closest patio to enjoy a Corona.